A food truck, food trailer or other mobile business is like a free rolling billboard for your company. Take advantage of this free marketing space by installing a custom-designed wrap that builds brand awareness and attracts customers.
What is a vinyl wrap?
Vinyl wraps are made from rolls of flexible, sticky back vinyl sealed with a clear, laminate overlay to prevent UV damage from the sun. While vinyl does come in some standard colors, a custom printed wrap is the industry standard.
Almost any design is possible with a good graphic designer, a roll of printable vinyl, special large-format color printer, vinyl cutter, and laminator. Once the vinyl is printed with your custom design, experienced wrap installers stretch the wrap over the vehicle. Like puzzle pieces, the vinyl sheets must align into a unified design all while eliminating air bubbles and wrinkles.
Voila! With proper maintenance, you have a durable, custom wrap that will look great for years to come.
Custom Wrap Design Tips
Now that you know how a custom vinyl wrap is made, what should you put on it? Here are our top 10 tips to give you a leg up on your competition.
1) Design a wrap that’s unique to your business. A distinctive wrap helps customers recognize and purchase from you again. Make sure to incorporate any brand logos, colors, fonts, tag lines, imagery, etc. to make it consistent with a website or any other branded assets.
2) While your design should be attention grabbing, a passerby should be able to identify what you sell (ie. tacos, haircuts, etc.) within three seconds of looking at your truck. The harder you make your customers work, the less likely they are to buy from you.
3) Don’t put your business name and logo on the serving door. A serving door seems like a logical place, but once the flap is folded up, no one will know who you are.
4) If you have a menu, don’t design it into your wrap. You need the flexibility to change your menu items or pricing as needed. Instead try Firefly’s magnetic menu board or a chalkboard, whiteboard, or butcher paper roll.
5) Be mindful when using idioms or slang in the design. Not all potential customers will be fluent. Words they don’t understand can make them feel confused or excluded and make them less likely to buy.
6) Made of 1” to 3” high letters, the address typically goes on both cab doors of a truck or in similar locations for a trailer.
7) Wherever possible, use vector based graphics in your design. Look for files that end in .ai, .eps, .pdf, or .svg. These can be scaled up without losing resolution which means your wrap won’t look fuzzy or pixelated. A pro graphic designer will be able to convert a hand drawn logo or illustration into a vector file for an extra cost.
8) Any photos should look beautiful. The fact is that even if your food tastes delicious, no one will choose to eat there if the food looks gross in the photos. If getting good photos is tough, there are options. Consider hiring a professional photographer, downloading royalty-free stock photos, or just skipping the pics.
9) Avoid solid color backgrounds to keep your wrap looking fresh. The human eye picks out disruptions to a consistent surface so a busier background camouflages dings and dirt. Work in a pattern, photo texture, color gradient or background image to help distract the eye. Pay special attention to the passenger-side of the vehicle where damage to your wrap from low-hanging tree branches is unavoidable.
10) Wraps with a gloss finish are easier to clean than satin or matte. The smoother the surface, the less elbow grease it will take to wash off dirt at the end of a long day.
Since the wrap is what customers notice first about your business, it’s critical to your success. Following the food truck wrap best practices above, will attract customers and set you apart from your competition.
Need help designing your wrap? Firefly Fabrication offers in-house wrap design and installation both as a stand-alone service and bundled with your new, food truck build. Call us today at (323) 524-0078.