HELLO KITTY MERCHANDISER
At the Hello Kitty Cafe truck, Sanrio fans could get a free coffee and buy a holiday gift bag for a flat fee which contained a surprise mix of merchandise from Sanrio’s product lines. Many lucky fans received collectible merchandise valued at significantly more than what they paid during the course of this nationwide tour.
With too much merch to transport in the truck alone, we created a marketing truck that could tow a separate merchandise trailer. A 14’ Isuzu chassis was selected for its powerful, heavy duty platform and we built the truck as lightweight as possible to maximize its towing capacity.