MAYFIELD DAIRY
#Mayfield on the Move
We jumped at the opportunity to help this 100-year old Southern dairy brand launch a regional food truck marketing tour.
OUR SOLUTIONS
Mayfield prides themselves on partnering with 13,000 family-owned dairy farmers to create quality milk and ice cream made from fresh cream. With community and tradition being key values for this brand, they wanted to go back to their roots and target Southern families. And everyone knows ice cream pairs perfectly with family friendly summer fun.
01
Custom Freezer
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02
14' Kitchen
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03
Custom Wraps
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For this experiential marketing campaign, the client planned a packed schedule of 48 activations over 12 weeks. With so much driving, a smaller truck would make the campaign easier, cheaper and safer. However, Mayfield had specific freezer requirements to match their product’s needs including a huge Master-Bilt dipping freezer. Ultimately, we were able to fit all the appliances they needed to accommodate the high-volume sampling throughput within a 14’ kitchen footprint.
BRAND VISION & SUCCESS STORY
Through sampling, giveaways and activities, brand ambassadors created engaging and shareable moments with families across the South. The “Mayfield on the Move” ice cream truck team successfully reconnected with their community and customer base, giving away:
- 120,000 ice cream samples
- 130,000 coupons
- 11,000 premiums
Wow! While this experiential marketing tour targeted Atlanta and the Carolinas in 2017, the Mayfield ice cream truck continues to serve its community with local sampling events.